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Best Times To Post on Instagram By Day?

What are the best times to post every day on Instagram?

MARKETING STRATEGIESSOCIAL MEDIAINSTAGRAM

Michael A. Fagundes

1/2/20235 min read

pink and white square illustration
pink and white square illustration

What are the Best Times to Post on Instagram?

In my online research, I have found that this exact phrase is searched over 14,000 times per month and has a modestly low competition rate to rank (you can learn what we mean by this in our H.E.R.O. Program). Anyway back to answering your question. What are the best times of day each day to post on Instagram? Unless your last name is Kardashian, I am willing to guess that you're not getting the comments, followers, and shares that you are hoping for. Why is this? Because they have the "Assets" that everyone wants, a following, a brand, and money.

The Short & Quick Answer

There's a long and short answer to this. The short answer to when is the best time to Post on Instagram is between off-work hours like in the early morning, between the hours of 6 am - 11 am PST(Pacific Standard Time), Lunch hours between 11 am - 1 pm PST, and between the evening hours of 7 pm - 9 pm PST. Posting during these times can be helpful, but if you really want the best hours that will be found in our long answer. The best days to post on Instagram, in general, are Wednesdays, and Thursdays, and for the weekend, Sundays are best.

Posting at these times and days are not enough to get the actions that you're looking for. Are you asking yourself why is it best to Post on Instagram during these hours should work best for me?

You need to get out and play in Instagram's traffic gridlock! Growing up my parents always told me not to play in the street (Traffic) because I would get hit by a car. Well growing up I lived on a quiet street with a private court (until we sold that home and moved to the east-side of San Jose because of bad business decisions that cost us our home).

If you are posting on IG at any random hour, and time, you are like I was playing ball in my neighborhood court because there is no traffic there is no risk. With no (calculated) risk there is no profit, or in your case, no followers for your Instagram Account.

On the other hand, if you're just looking to have your friends view your posts and keep them updated as to what you are doing? Then fine, post on Instagram anytime you want.

But, if you want to get more eyeballs and thumbs to interact with your content and even get paid for your content?

You need to ask yourself some serious questions:

Are you posting on Instagram just for fun or for business?

  • For fun? Then, just post during these times, look cute and PRAY for people to like and follow (who are not stocker creeps or worse).

  • Business, you need to read further

  • If you're looking for followers then you need to have a reason for people to follow you.

If You're Posting for Business or Hoping to Get Discovered, to Start Trending, Get Paid for Your Posts, etc...

Then you really need to listen up. Here's the long answer on the best times and days to post.

Posting Times:

  • The best times to post on Instagram are when your followers are most active. Generally, the best times to post are during off-work hours, such as early mornings (6 am - 7 am), lunchtime (11 am - 1 pm), and evenings (7 pm - 9 pm). However, keep in mind that the best times to post can vary depending on your target audience's time zone and behavior. These work out as the best times for most days because it's before most people leave for work or have their lunch breaks and finish their work day.

    • There is a better time to post also depending on Your Target Market (socialpiolt has a tool that can help you learn how to find the best times that your target market is most active online).

Posting Days:

  • Weekdays tend to be the most popular days to post on Instagram, with Wednesdays and Thursdays being the top days. Posting on weekends can also be effective, particularly on Sundays when people have more leisure time to browse through social media.

  • Instagram Algorithm:

  • The Instagram algorithm favors content that receives high engagement within the first few hours of posting. Therefore, posting when your followers are most active can increase the likelihood of your content being seen and engaged with by a larger audience.

  • Statistic tools:

  • There are various statistical tools available for businesses and influencers to analyze their Instagram account insights, including when their followers are most active. Some popular statistic tools include Sprout Social, Hootsuite, and Later. These tools can help you optimize your posting schedule to reach your target audience more effectively.

Other factors:

  • Apart from the above factors, it's essential to experiment with different posting times and days to determine what works best for your account. Factors like industry, niche, and target audience can also influence the effectiveness of your posting schedule.

  • In summary, the best times and days to post on Instagram can vary depending on your target audience and industry. However, as a general guideline, posting during off-work hours on weekdays, particularly on Wednesdays and Thursdays, can increase your content's visibility and engagement.

  • Sure, here are some content and statistics on the best times and days to post on Instagram:

  1. Best Times to Post on Instagram:

The best times to post on Instagram are generally during off-work hours when people have more time to browse through their social media feeds. According to various studies, the best times to post on Instagram are:

  • Weekdays: Tuesday, Wednesday, and Thursday between 9 am and 11 am

  • Weekends: Saturday and Sunday between 9 am and 11 am

However, keep in mind that the optimal posting time may vary depending on your specific audience and niche.

  1. Best Days to Post on Instagram:

As mentioned above, weekdays tend to be better for engagement than weekends. However, the best days to post on Instagram vary depending on the industry or niche. Here are some general guidelines:

  • Fashion: Wednesday and Friday

  • Food and Beverage: Monday and Wednesday

  • Health and Fitness: Tuesday, Thursday, and Saturday

  • Travel: Friday and Saturday

Again, it's important to note that these are just general guidelines, and you should experiment with posting times to determine what works best for your specific audience.

  1. Instagram Engagement Statistics:

Here are some Instagram engagement statistics that may be helpful:

  • Posts that include faces receive 38% more likes than those without faces.

  • Posts with a location tag receive 79% more engagement than those without.

  • Instagram videos receive twice as much engagement as photos.

  • Hashtags can increase engagement by 12.6%.

Conclusion

Overall, the key to success on Instagram is to create high-quality, visually appealing content that resonates with your audience. By experimenting with posting times and analyzing your engagement metrics, you can find the optimal times and days to post and maximize your reach and engagement.

Best Times to

Post on Instagram

by Day?

Instagram's parent (FaceBook) too has its own best times to post.

Curious?

Click here to read that post.